Author Topic: Price incompatibility  (Read 1399 times)

October 04, 2012, 09:40:58 PM
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Wynandd

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Not really a discussion, rather an observation. In the general chat, SSA cited high import duties on Subaru cars, being the reason for the high price of their products. Why then is the Toyota version of the BRZ about R50k less, for essentially the same car?
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October 05, 2012, 08:12:02 AM
Reply #1

Bravofox

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As I have heard, because Toyota manufactures some models here for the export market, they receive tax breaks on the models imported.
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October 05, 2012, 11:09:19 AM
Reply #2

Dash

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There are also subtle differences in the offerings - full maintenance plan versus service plan, BRZ low spec is close to Toyota high spec. Details are somewhere in this forum I think.

I don't think the effective price difference is huge considering the import credits Toyota gets and the obviously huge volumes they are going to push compared to Subaru because of quick release into the market and stock availability. This last point is disastrous. Subaru should have bust their chops to have got at least demo's into every dealership around the world before Toyota. And in SA we find dealerships only getting BRZs after many customers have been delivered cars internationally.

I wonder how many orders swinging Toyota's way this lag has cost SSA. 100? 1000? My mate is definitely one of them, there's a 86 in his garage where he would have liked a BRZ in WRB. What's the profit margin on a car like this? R35K? So maybe R10 000 000 effective loss plus volume discounts going forward?
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October 14, 2012, 10:40:57 PM
Reply #3

Stev0

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One thing is for sure, the BR86 is a cracking good car for the money.
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October 17, 2012, 03:33:58 PM
Reply #4

Subaru Southern Africa

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Quote from: Wynandd;7194
Not really a discussion, rather an observation. In the general chat, SSA cited high import duties on Subaru cars, being the reason for the high price of their products. Why then is the Toyota version of the BRZ about R50k less, for essentially the same car?


Firstly we are only bringing in the high spec with 5 year 105 000km Maintenance plan. The car will come with our spoiler and performance exhaust standard. To get the equivalent 86 Spec it will cost you an extra 5K more that the BRZ.

Also Toyota get rebate on importing due to their export in parts and volumes they sell. This is a large factor.

October 17, 2012, 03:39:38 PM
Reply #5

Subaru Southern Africa

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Quote from: Bravofox;7202
As I have heard, because Toyota manufactures some models here for the export market, they receive tax breaks on the models imported.


This is corerct